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IPL achieves decacorn status: Surges with 28% brand value growth, crosses $10 bn mark

The significant growth is attributed to factors including a media rights deal amounting to $6.2 billion (Rs 48,390 crore), an increase in the central pool of IPL revenues, the addition of two franchise teams, and the return to full stadium attendance in 2023 after the pandemic.

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​ The significant growth is attributed to factors including a media rights deal amounting to $6.2 billion (Rs 48,390 crore), an increase in the central pool of IPL revenues, the addition of two franchise teams, and the return to full stadium attendance in 2023 after the pandemic. The significant growth is attributed to factors including a media rights deal amounting to $6.2 billion (Rs 48,390 crore), an increase in the central pool of IPL revenues, the addition of two franchise teams, and the return to full stadium attendance in 2023 after the pandemic.  Moneycontrol Latest News Read More  

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