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IPL 2024: Teams in a tight spot over sponsorships amid funding winter, cut in ad spends

Raising sponsorships in an election year is a challenge, said team heads, adding that there are other factors that are in play. However, some brands have signed multi-year deals with the franchises.

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​ Raising sponsorships in an election year is a challenge, said team heads, adding that there are other factors that are in play. However, some brands have signed multi-year deals with the franchises. Raising sponsorships in an election year is a challenge, said team heads, adding that there are other factors that are in play. However, some brands have signed multi-year deals with the franchises.  Moneycontrol Latest News Read More  

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