IPL 2023 to see higher ad revenue riding on digital; audience reach to be on par with TV

Viacom18, which bagged the digital rights of the IPL, has decided to stream the league on JioCinema.

Viacom18, which bagged the digital rights of the IPL, has decided to stream the league on JioCinema. Viacom18, which bagged the digital rights of the IPL, has decided to stream the league on JioCinema. Moneycontrol Latest News Read More

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