Presently there is a “phenomenal” amount of inflation, hence FMCG volume growth in rural areas is “muted” and the bulk of the growth is inflation lead, he said in a panel discussion at an event organised by industry body CII.
Presently there is a “phenomenal” amount of inflation, hence FMCG volume growth in rural areas is “muted” and the bulk of the growth is inflation lead, he said in a panel discussion at an event organised by industry body CII.
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