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Japan is making beer cheaper, encouraging better taste and business

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When Japan#39;s economic bubble burst in the mid 1990s, brewers took advantage of lesser taxes for cheaper alternatives to malt, which rapidly took over the market. But this hurt Japanese beer#39;s global competitiveness. Now tax on real beer has been cut, but brewers argue the prevailing rate is still 14 times Germany#39;s and seven times that of the US

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​ When Japan#39;s economic bubble burst in the mid 1990s, brewers took advantage of lesser taxes for cheaper alternatives to malt, which rapidly took over the market. But this hurt Japanese beer#39;s global competitiveness. Now tax on real beer has been cut, but brewers argue the prevailing rate is still 14 times Germany#39;s and seven times that of the US When Japan#39;s economic bubble burst in the mid 1990s, brewers took advantage of lesser taxes for cheaper alternatives to malt, which rapidly took over the market. But this hurt Japanese beer#39;s global competitiveness. Now tax on real beer has been cut, but brewers argue the prevailing rate is still 14 times Germany#39;s and seven times that of the US  Moneycontrol Latest News Read More  

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