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Boycott calls against Bollywood continues, but industry sees little impact; bets big on Brahmastra

While upcoming release Brahmastra has seen more aggressive backlash on social media, the advance booking for the film is stronger than one of Bollywood#39;s most successful films this year — Bhool Bhulaiyaa 2. The film is also expected to improve occupancies in theatres from the low of 19 percent which is expected to increase to 28 percent.

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