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The 1990s television revolution of Indian cricket and BCCI’s rise to riches

The 1990s saw live cricket replace soaps across the nation of Doordarshan-watching one-TV-set households. If the 1996 World Cup was a watershed moment for the BCCI to understood the volume of Indian TV audience, the IPL was its jackpot.

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​ The 1990s saw live cricket replace soaps across the nation of Doordarshan-watching one-TV-set households. If the 1996 World Cup was a watershed moment for the BCCI to understood the volume of Indian TV audience, the IPL was its jackpot. The 1990s saw live cricket replace soaps across the nation of Doordarshan-watching one-TV-set households. If the 1996 World Cup was a watershed moment for the BCCI to understood the volume of Indian TV audience, the IPL was its jackpot.  Moneycontrol Latest News Read More  

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