{"id":111396,"date":"2024-03-21T15:39:37","date_gmt":"2024-03-21T10:09:37","guid":{"rendered":"http:\/\/finservwealth.com\/nike-needs-a-comeback-adidas-just-wrote-the-playbook\/"},"modified":"2024-03-21T15:39:37","modified_gmt":"2024-03-21T10:09:37","slug":"nike-needs-a-comeback-adidas-just-wrote-the-playbook","status":"publish","type":"post","link":"https:\/\/finservwealth.com\/hi\/nike-needs-a-comeback-adidas-just-wrote-the-playbook\/","title":{"rendered":"Nike needs a comeback. Adidas just wrote the playbook"},"content":{"rendered":"<p> Adidas CEO Bjorn Gulden offers a model for Nike\u00e2\u20ac\u2122s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer\u00e2\u20ac\u2122s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women\u00e2\u20ac\u2122s, men\u00e2\u20ac\u2122s and children\u00e2\u20ac\u2122s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge<\/p><div id=\"finse-544132285\" class=\"finse-content finse-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9118214110898834\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9118214110898834\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p><a href=\"https:\/\/www.moneycontrol.com\/news\/lifestyle\/nike-needscomeback-adidas-just-wroteplaybook_17503791.html\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a><\/p>\n<p>\u200b\u00a0Adidas CEO Bjorn Gulden offers a model for Nike\u00e2\u20ac\u2122s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer\u00e2\u20ac\u2122s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women\u00e2\u20ac\u2122s, men\u00e2\u20ac\u2122s and children\u00e2\u20ac\u2122s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge Adidas CEO Bjorn Gulden offers a model for Nike\u00e2\u20ac\u2122s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer\u00e2\u20ac\u2122s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women\u00e2\u20ac\u2122s, men\u00e2\u20ac\u2122s and children\u00e2\u20ac\u2122s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge\u00a0\u00a0Moneycontrol Latest News\u00a0<a href=\"https:\/\/www.moneycontrol.com\/news\/lifestyle\/nike-needscomeback-adidas-just-wroteplaybook_17503791.html\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a>\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p> Adidas CEO Bjorn Gulden offers a model for Nike\u00e2\u20ac\u2122s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer\u00e2\u20ac\u2122s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women\u00e2\u20ac\u2122s, men\u00e2\u20ac\u2122s and children\u00e2\u20ac\u2122s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge<\/p>\n<p><a href=\"https:\/\/www.moneycontrol.com\/news\/lifestyle\/nike-needscomeback-adidas-just-wroteplaybook_17503791.html\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a><\/p>\n<p>\u200b\u00a0Adidas CEO Bjorn Gulden offers a model for Nike\u00e2\u20ac\u2122s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer\u00e2\u20ac\u2122s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women\u00e2\u20ac\u2122s, men\u00e2\u20ac\u2122s and children\u00e2\u20ac\u2122s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge Adidas CEO Bjorn Gulden offers a model for Nike\u00e2\u20ac\u2122s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer\u00e2\u20ac\u2122s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women\u00e2\u20ac\u2122s, men\u00e2\u20ac\u2122s and children\u00e2\u20ac\u2122s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge\u00a0\u00a0Moneycontrol Latest News\u00a0<a href=\"https:\/\/www.moneycontrol.com\/news\/lifestyle\/nike-needscomeback-adidas-just-wroteplaybook_17503791.html\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a>\u00a0\u00a0<\/p>\n<p><!-- \/wp:html --> Adidas CEO Bjorn Gulden offers a model for Nike\u00e2\u20ac\u2122s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer\u00e2\u20ac\u2122s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women\u00e2\u20ac\u2122s, men\u00e2\u20ac\u2122s and children\u00e2\u20ac\u2122s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge<\/p>","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-111396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"jetpack_featured_media_url":"https:\/\/www.moneycontrol.com\/news_image_files\/2017\/200x200\/N\/Nike_200.jpg","_links":{"self":[{"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/posts\/111396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/comments?post=111396"}],"version-history":[{"count":0,"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/posts\/111396\/revisions"}],"wp:attachment":[{"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/media?parent=111396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/categories?post=111396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finservwealth.com\/hi\/wp-json\/wp\/v2\/tags?post=111396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}