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See Pics: Global retailers cash in on Barbie movie craze

The vast range of products and brand tie-ups, many aimed at adults, are a bet on the nostalgia trip that Barbie represents for many who played with the doll as children.

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​ The vast range of products and brand tie-ups, many aimed at adults, are a bet on the nostalgia trip that Barbie represents for many who played with the doll as children. The vast range of products and brand tie-ups, many aimed at adults, are a bet on the nostalgia trip that Barbie represents for many who played with the doll as children.  Moneycontrol Latest News Read More  

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