Is consumption spending really on the upswing? Advertisers don’t think so

Advertising spends are a proxy for consumer sentiment since marketers spend money on advertising to drive sales growth. They are also a leading indicator since advertising spends precede market impact on consumption

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​ Advertising spends are a proxy for consumer sentiment since marketers spend money on advertising to drive sales growth. They are also a leading indicator since advertising spends precede market impact on consumption Advertising spends are a proxy for consumer sentiment since marketers spend money on advertising to drive sales growth. They are also a leading indicator since advertising spends precede market impact on consumption  Moneycontrol Latest News Read More