The 1990s saw live cricket replace soaps across the nation of Doordarshan-watching one-TV-set households. If the 1996 World Cup was a watershed moment for the BCCI to understood the volume of Indian TV audience, the IPL was its jackpot.
The 1990s saw live cricket replace soaps across the nation of Doordarshan-watching one-TV-set households. If the 1996 World Cup was a watershed moment for the BCCI to understood the volume of Indian TV audience, the IPL was its jackpot. The 1990s saw live cricket replace soaps across the nation of Doordarshan-watching one-TV-set households. If the 1996 World Cup was a watershed moment for the BCCI to understood the volume of Indian TV audience, the IPL was its jackpot. Moneycontrol Latest News Read More
