IPL 2023 sees drop in TV advertisers; big brands give a miss: BARC data

According to the BARC report, only 37 categories have advertised on TV this season, resulting in 35 percent drop in categories advertising on TV this year.

According to the BARC report, only 37 categories have advertised on TV this season, resulting in 35 percent drop in categories advertising on TV this year. According to the BARC report, only 37 categories have advertised on TV this season, resulting in 35 percent drop in categories advertising on TV this year. Moneycontrol Latest News Read More

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