Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore.

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According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore. According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore. Moneycontrol Latest News Read More

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