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Alphabet, Meta ad sales in Q4 unlikely to reflect gen AI investments

The search giant has rolled out AI tools that help advertisers target audiences in a less costly way and decide how their marketing budgets should be distributed across Google#39;s ad network. Facebook parent Meta is using generative AI to create different variations of ad campaigns.

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​ The search giant has rolled out AI tools that help advertisers target audiences in a less costly way and decide how their marketing budgets should be distributed across Google#39;s ad network. Facebook parent Meta is using generative AI to create different variations of ad campaigns. The search giant has rolled out AI tools that help advertisers target audiences in a less costly way and decide how their marketing budgets should be distributed across Google#39;s ad network. Facebook parent Meta is using generative AI to create different variations of ad campaigns.  Moneycontrol Latest News Read More  

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